If you’re working toward building your brand in 2024, you may be struggling with the best way to proceed. After all, there are tons of options when it comes to social media platforms. Should you grow your Instagram, start a YouTube channel, post dance videos to TIkTok. Or, maybe you’re wondering which is better in 2024, blogging or podcasting. Here we’ll explore both options to hopefully help you decide which route to take.
Blogging in 2024
Blogging is a great way to get your brand out there, express your views, and reach a wide audience. And when you blog purposefully, you can optimize your content with SEO to ensure it reaches a wide audience. Additionally, when you write a high-quality blog post, the benefits can last for years, continually reaching a new audience. Finally, another benefit to creating content for a blog, is that you can repurpose that content into blurbs for your social media, scripts for your YouTube channel, or even, you guessed it…topics for your podcast. (more on that below)
There are a few cons to blogging, especially these days. There are so many blogs out there, and so many other creators vying for your readers’ time and attention. Plus, the writing takes time, in terms of researching, incorporating SEO, and writing the blog post, it is a big time commitment.
The Benefits of Podcasting
Everyone is listening to podcasts these days, there’s a podcast for every interest and experience. Whether it’s true crime, education, or music and movies, there’s a podcast for everyone.
So, if you’re wondering why you might want to start your own, consider the fact that having one might help you connect better with your audience. And, since we’re all so busy now, podcasts are portable and can be listened to, at any time, that’s another plus for your audience.
Now getting started with podcasting, of course, there is a learning curve. There’s the recording, editing, and publishing to learn. And you’ll need to know how to market your podcast too.
Which is better in 2024 blogging or podcasting?
The question remains. Which is better in 2024 blogging or podcasting? And the answer is complex. It’s going to depend on what your goals are, the resources and time you have, as well as your personality.
So, let’s let the data speak for itself:
Data comes from updated blogging statistics published by OptinMonster in 2024
- More than 409 million people view over 20 billion pages each month on WordPress.com
- 45% of bloggers who add audio to their posts such as podcast see better results
- 57% of marketers say they’ve gained customers specifically through blogging
- Businesses that blog experience twice as much email traffic as businesses who don’t
2024 Blogging or Podcasting? Consider Doing a Combo
It seems as though the best answer to this question is, that doing a combo of both types of content is going to be your best bet to build your brand and ultimately grow your business. Here are a few ways to make it work:
Take your favorite blog posts and expand on them in a podcast recording. Consider inviting guests to weigh in on the topic or answer questions.
If you don’t want to write about something but would rather talk about it in a podcast, then record the podcast and repurpose the content. One way to do this is to get someone else to write it for you if you’re short on time or just don’t have the bandwidth; ghostwriters are great for this.
Or, simply summarize the key points of the podcast into bullet form, and post to your blog as show notes. Then of course, link back to your podcast so that readers who aren’t following your podcast, can find you in that way!
Note: another way to do this is to use the transcription feature on your podcast, and turn that into a blog post; just be sure to optimize it for SEO.
There are countless ways to grow your business or build your brand, and when deciding which is better in 2024, blogging or podcasting, the answer is going to depend on you and your goals, and where your interests lie.
