They say blogs are dead. Who is they? Probably these gurus who act like they know all the things. Could be true could not but I still blog. I still read blogs too using Feedbin (you have to pay for that). Blogging has been a way for me to answer questions that people have in a more engaging way than just looking it up on Google. My blog is tailored to topics you might search for on Google, seeking answers beyond the usual AI responses. I do not write any of my posts using AI, but I do use AI to help with research. (Fact check your AI, a lot of stuff is false) So you want to write a blog post and want ways to promote it on social media. Here are a few ways you can do that.
Break down your blog post using qoutes from it on instagram as a carousel. You can do a stylized quote and use a template from Canva to make it unique to your brand. Give them a qoute or two from the post and then to read more they have to go to your blog.
Create a series weekly (almost like a podcast) but do it as a reel on social. Voiceovers can be used if you don’t want to show your face. I do a series called Kita in the dark and I will usually pull from one of my blog posts or link one to my conversation. It’s a series people look forward to on Instagram and gets to highlight a blog post.
Ask a question or a poll that’s related to your blog post. Get others to give their thoughts and also leave theirs. This is a fun thing to do in stories on a daily to get people engaged to go and read your blog. Don’t forget to alwsays link it.
Create a giveaway or Instagram challenge to help promote that post on social. You can say that everyone who leaves a comment, I’m giving $10 away (cap it) to the first 10 commenters. It’s getting people to your blog and getting them off social. At least two of them will take a look around your website and buy or book from you. If you have a blog post like this challenge them to create a unique post and the best creative new post with the most comments wins a prize.
Treat your blog post like a preview to the new “movie” coming out. Create a short video no more than 20s seconds and at the end do a call to action to read the blog post. Don’t forget to use visuals, qoutes, and the right music to get people to want to go to the blog post to read.
Create a behind-the-scenes reel or carousel that gives people the how you came up with this post idea in the first place. Then share your key points and then hit them with the blog post at the end. It’s giving people a look on how your storytelling mind works and makes you stand out by not sharing the final product until the end.
What are some other unique ways to promote your blog post on social media?
