How to Create a Photography Newsletter That People Actually Want to Read
Photography for the photographer isn’t boring, but for someone who doesn’t want to read about photography, it can be. No one wants you to sell sell sell all the time in their inbox, and quite frankly, when people get sick of seeing you they don’t mind hitting that unsubscribe button. You will always have your loyal subscribers who will want to keep up with you to see if you offer any deals for a photoshoot, but other than tha,t what can you give people that isn’t boring or makes them feel like the newsletter incorporates them in some type of way. I want to tell you how to create a photography newsletter that people actually want to read.
The simple answer is don’t create just a photography newsletter. I can stop right there lol.
No, for real people want to know more and see more, and you should offer more. Of course, you can keep the photography piece in your newsletter, but make it fun. My newsletter is called Hello, Kita. It’s a fun newsletter that only talks a little bit about photography and more about my life. People are nosy they want to know who you are, and a newsletter is a great way to showcase that. If you are a photographer, here are some great ideas you can use to put into your newsletter.
Location – If you are in a small town or even a city area focus on locations for food, spots to take selfies, great staycation ideas, and more. Use a piece of your newsletter to focus on your area and let the people know some good things about it.
Behind the scenes – not just the boring regular ones but maybe highlight a mistake you made or tell them how you got the photo, or share your thought process on a pose. Thought, meaning before you take the ph.oto share how you would approach a shoot for a surprise engagement. Make it fun and include a video if you can.
Highlight a client – People love to see themselves in your newsletter. Write up an article and ask them some fun questions. If you are a brand photographer, interview them and give your newsletter subscribers and insight to the brands you not only shoot but that they should shop at.
Interactive element – play a game of guess the Location and have your followers guess where you took the photo for a discount off their next shoot. Or you can do a guess which lens I used. Or have yoru followers do a challenge monthly, and the best photo wins something.
These are just some fun ideas that you can use in your photography newsletter instead of just posting about the latest photoshoot you took. Any other ideas? Please leave them in the comments below.
