Social media exhausts me all the time. Here are 4 ways to promote your creative business without using social media.
Connect at Conferences Several conferences have hybrid and virtual options, where you can exchange information with peers and customers through virtual breakout rooms and group chats. Aim for at least 3 a year.
Establish a Referral or Rewards Program: Word of mouth is one of the most trusted marketing resources and it has the highest rate of return. Let customers know how they can get discounts by referring a new customer. You can easily create a unique code for them to share out through your website. Or try a reward system where after so many purchases, they can receive something free. We all love loyalty programs, right?
Keep Email Marketing Concise: This method may seem like a more traditional way to connect with new and old customers…well it is, and it still works. Do know that there is a balance between promotional emails and spamming? The greatest advantage to having an email list is that you can ask subscribers directly how frequently they want to be emailed to solve that issue. Don’t overload subscribers with emails, and always make sure you keep each message engaging to drive readers to click back to your website.
Use Your Website: This may seem like an easy one, and it is! Make sure your website is user-friendly and properly working. Your website is one of the most important tools to promote your products or services and transition your visitors to new, loyal customers. Make time monthly to run through it, update information, and make sure it’s functioning properly.
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