My daughter loves watching a few movies that are classic movies for kids. She isn’t a little kid anymore but now and again she will watch a movie that she loved from her childhood. I will join her and when I did these last few weeks I learned something about marketing from each of the movies we watched.
Finding Dory – If you don’t already know, Dory is a fish with a short-term memory problem. However, she can remember tidbits of her past life through certain sounds or words that were prominent enough to stick with her all those years. So, in other words, if you want your marketing to stick and be memorable, do something that sticks out. Use certain words, certain fonts, and certain colors…people will know it’s you in an instant, and its sticks out so even if people don’t know your business name they will know something about your business.
Home – This movie is basically about an alien who accidentally sends an email to the entire galaxy, alerting enemies of their new location. Not good. However, that’s the power of email. Don’t be afraid to send out an email. It reminds people you’re there, of your sales, and of your services. The more you send it, the better.
Happy Feet – In this movie, a young penguin goes against the grain of the old ways. Instead of singing like all penguins, he dances instead to show his passion. When they’re on the brink of starvation, the young penguin uses his new ways to gain attention and they are saved. This means, don’t be caught in your ways. If something is clearly not working, forget the old marketing ideas you had and be open-minded enough to try new things even if it feels scary.
The Lion King – My favorite Disney movie (the original not Beyonce one lol) When the monkey hit Simba over the head and said it hurts but you can either get hit again or learn and duck the next time. Business is hard and we all will make mistakes but we can’t let those mistakes define who we are.
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Rediscovering your inner childhood - Kita Bryant
[…] for your fairytale like Disney fights to put these new or should I say remake the old movies into the new (remake of Lion King the new little Mermaid etc.) When I was in high school they asked […]